The MLS Supporters’ Shield: a North American context

At best the Shield serves to bring in new fans who have previously wed themselves to leagues in Europe or elsewhere by smoothing the transition into North American sport.
US Open Tickets Are Most Expensive On Secondary Market Since 2010
According to TiqIQ, the current secondary market average price for U.S. Open tickets across all sessions is $378.22. That price is currently 25% more expensive than last year’s tournament average, and significantly the most expensive U.S. Open TiqIQ has tracked on the secondary market since 2010.